Brief History of Soccer Betting

The fans of soccer number in millions all over the world. The game itself existed in ancient times and has evolved through medieval ages to this very day. As the game became more popular so did the soccer betting that followed the game closely. 

Just like basketball fans love to analyze the March Madness bracket, so do football fans love to analyze soccer tournaments and leagues. Basketball fans will often visit reliable sites, such as BetUS to find out about the latest basketball news, while football players will visit their favorite sportsbook to do the same. 

Betting on soccer games became not just popular but also part of the tradition, especially in the UK. Soccer fans will place a friendly wager on their favorite game to show support and provide their teams with a bit of good fortune. Therefore, here’s a brief history of soccer betting. 

Legalization of betting

Back in 1960, Gambling Act legalized soccer betting in the UK. Before that, major sportsbooks like Ladbrokes, William Hill and Coral were already establishing themselves on horse and dog racing bets. 

As for the soccer bets, every betting activity prior to the act was considered illegal. People usually placed bets on the street or in safehouses. One particular activity was to participate in weekly pools introduced by Littlewoods in 1923. 

In fact, punters had a scoring system where they were awarded with points based on how close they were to guessing the outcome up to twelve games. These pools exist even today and they are considered more of a tradition than actual betting. 

The act provided an opportunity for bookmakers to expand to soccer as well. Although betting was now legal, soccer bets were still conducted discreetly. 

Betting shops started opening up all over the place. However, politicians advocated that these shops have tinder windows and no visible advertisements outside the shops. 

Television era

Back in the early ‘90s, soccer games gained much popularity all over the world. The games were encouraged to be televised, which is why soccer gained even more popularity across the world. In the UK, Sky Sports TV channel acquired exclusive rights to air the Premier League in 1992.  They showed multiple soccer games each weekend.

This changed betting regulations as punters couldn’t bet on a soccer game until it was shown on the TV. Soccer betting was still regulated but available to all adults in not just the UK but all over the globe. Even major bookmakers in the UK began to advertise soccer betting, which made them even more popular back then. 

The age of the Internet

When the Internet was made available for commercial use back in the late ‘90s, everything changed for soccer betting. Land-based casinos and sportsbooks were now turning their gaze towards the online world. Operating online meant a much wider audience. 

At that moment, dozens of online operators started popping up providing customers with full online service. Not only that but betting on soccer was now much more flexible. Today, you can place a bet in the middle of the game and choose what to bet on. 

This was a major change from land-based betting and limited options that occurred in just a few years. The internet made soccer betting not just more popular but also much more entertaining and much more available to all adults. As time went by, online betting services evolved to provide even more flexibility and convenience to customers. 

Closing Words

Soccer has seen a lot of changes over the millennia since it was invented in ancient China. The game was first established as an official sport in the UK and soccer betting was not far behind. Today both soccer and soccer betting are pretty much evolving alongside each other.