Soccer in Norway: Are gambling companies its main sponsors?

Norwegian football in the last 30 years have produced some of the most recognisable, cult-hero football stars across the globe; Ole Gunnar Solskjaer, John Carew, Morten Gamst Pedersen, Tore Andre Flo, John Arne Riise – and in recent years, arguably the most in form forward on the planet today – Erling Haaland. However, do gambling companies within the country come as the sport’s main form of sponsorship?

According to a recent report from The Wall Street Journal, a large, quite sizeable stream of revenue to support infrastructure in sports in Norway, comes directly from revenue generated from gambling companies, casinos, and lotteries within the nation which are featured on popular casino review sites like

Producing both the aforenoted cult-hero forward, Solksjaer, and Henning Berg in Manchester United’s historic treble winning side from 1998/1999, the former would help the Old Trafford side clinch only their second ever European Cup with a stunning comeback 3-2 victory against Bayern Munich – adding to Premier League, and F.A. Cup spoils.

Solksjaer would begin his professional career in his native Norway with Clausenegen, before moving to Molde ahead of a trophy laden spell with Manchester United.

Departing his post at Old Trafford last year following a string of poor events, Solksjaer had previously managed both Molde, and then Cardiff City, however, has yet to return to management since his sacking from the United dugout.

Across Manchester, another prominent Norwegian striker has staked their claim in the historic city – in the form of goal hunter, Erling Haaland.

A product of Bryne and Molde ahead of a move to Red Bull Salzburg, Haaland eventually made the move to Borussia Dortmund in Germany, setting the Bundesliga and UEFA Champions League alight with a stunning return on goals.

Moving to Pep Guardiola’s Manchester City side earlier this summer, Haaland has already scored a whopping 23 times in just 18 appearances for the Citizens – landing him as one of the most prolific and heralded forwards on the planet today. 

When it comes to betting on sports events and teams in Norway, a rather peculiar option for bettors and gamblers see them offered the option to place 7% of their respective wager to be injected into a institution, or sports team – namely, soccer clubs.

As for the country’s national side, the Norwegian men’s national team have participated in three FIFA World Cups in 1938, 1994, and 1998, however, failed to qualify for this winter’s FIFA World Cup in Qatar. Another notable fact regarding the national side, comes in the form of a rather impressive record against this tournament’s favorites, Brazil – failing to ever suffer defeat against the Selecao in their entire history in international football. 

A safeguard in place in Norway to help prevent gambling addictions and severe loss of income to a bettor or gambler, has seen a mandatory loss limit of $2,000 monthly as well as $500 for an entire suite of casino games and slots – in a bid to help prevent drastic and significant financial loss in such a short period of time.